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All images © Fold 7

A spot of packaging/marketing here from Fold 7 for your Sunday afternoon viewing. Fold 7 are a communications agency, founded in 1995, they focus on bringing brands and products to life.

The great project featured here is for the launch of Nike’s new skateboarding trainer, the Zoom Tre. Fold 7 designed the packaging for promotional pairs sent to a select number of skateboarders as a gift. The tag line ‘Don’t Handle With Care’ led the look and feel for the packaging. A clever take on the ‘Handle With Care’ packaging we are so used to seeing. Loving the grungy styling and bashed up feel.

If you like this and want to see more of Fold 7's portfolio click here.

vintage style packaging...

from left to right; bath foam £6.29; body lotion £5.49; cuticle oil £3.89; cleansing milk £3.89; all Boots Original

I might be a bit behind the times with these as I think this Boots Original range has been out for a while, but I thought it was worth mentioning them. I love the packaging on these products, really harking back to a bygone era. I'd like to imagine that ladies in the 20s and 30s had products that looked like this on their dressing tables. They make a lovely change to all the stripped back and minimalist designs that most cosmetics brands use these days. These products are unashamedly girly, I want them all. If anyone knows of any other great beauty packaging let me know.