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All images © Fold 7

A spot of packaging/marketing here from Fold 7 for your Sunday afternoon viewing. Fold 7 are a communications agency, founded in 1995, they focus on bringing brands and products to life.

The great project featured here is for the launch of Nike’s new skateboarding trainer, the Zoom Tre. Fold 7 designed the packaging for promotional pairs sent to a select number of skateboarders as a gift. The tag line ‘Don’t Handle With Care’ led the look and feel for the packaging. A clever take on the ‘Handle With Care’ packaging we are so used to seeing. Loving the grungy styling and bashed up feel.

If you like this and want to see more of Fold 7's portfolio click here.